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    "result": {"data":{"storiesJson":{"id":"8afe62aa1bd9bc653feeba613d51f39a","title":"Peter Kruder on Falco","body":" <script>dataLayer=window.dataLayer||[];dataLayer.push({rbmaSite:'daily'})</script> <noscript><iframe src=\"//qm.redbullmusicacademy.com/ns.html?id=GTM-5RLQKC\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"></iframe></noscript> <noscript><iframe src=\"//qm.redbullmusicacademy.com/ns.html?id=GTM-5XHDS9\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"></iframe></noscript> <noscript><iframe src=\"//qm.redbullmusicacademy.com/ns.html?id=GTM-N63G8F4\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"></iframe></noscript> <script src=\"scripts/standalone/analytics.js?__inline=true\"></script> <!-- ngIf: color && backgroundColor --> <div class=\"spinner\" id=\"js-spinner\"> <div class=\"box\"></div> <div class=\"box\"></div> <div class=\"box\"></div> <div class=\"box\"></div> <div class=\"box\"></div> <div class=\"box\"></div> <div class=\"box\"></div> <div class=\"box\"></div> <div class=\"box\"></div> <div class=\"box\"></div> <div class=\"box\"></div> <div class=\"box\"></div> <div class=\"box\"></div> <div class=\"box\"></div> <div class=\"box\"></div> <div class=\"box\"></div> </div> <!--[if lt IE 7]>\n      <p class=\"browsehappy\">You are using an <strong>outdated</strong> browser. Please <a href=\"https://browsehappy.com/\">upgrade your browser</a> to improve your experience.</p>\n    <![endif]--> <!-- uiView:  --><div ui-view=\"\" autoscroll=\"true\" ng-class=\"(doc) ? 'has-page-type-'+doc.type.toLowerCase() : ''\" class=\"page-wrap text-color-primary bg-color-secondary pr ng-scope has-page-type-story\"> <div class=\"everything-after-nav ng-scope\" id=\"js-everything-after-nav\"> <div dynamic=\"html\" class=\"page-container\" rbma-preview=\"\"><div rbma-story-page=\"\" doc=\"doc\" data=\"pageData\" class=\"ng-scope ng-isolate-scope\"><article class=\"page\"> <header elementary=\"\" class=\"mod header header--story\" data-role=\"header\" data-minwidth=\"320 420 576 768 1024 1280 1420\"> <h1 class=\"headline-main ng-binding\">Peter Kruder on Falco</h1> <!-- ngIf: doc.subtitle --><h2 class=\"headline-secondary ng-binding ng-scope\" ng-if=\"doc.subtitle\">The producer explains how Falco’s career inspired his own – and why Falco advised him to leave Austria</h2><!-- end ngIf: doc.subtitle --> </header> <div class=\"body-wrap\"> <div rbma-blocks=\"doc.body\" blocks-name=\"'body'\" class=\"body text-layout--center ng-isolate-scope\"><div rbma-image-block=\"\" id=\"body-0\" block=\"block\" class=\"block block-image alignment-center ng-scope ng-isolate-scope\" ng-class=\"paramsClasses\"><figure class=\"figure\"> <img rbma-image=\"block.image\" class=\"figure__media ng-isolate-scope\" src=\"https://media.redbullmusicacademy.com/assets/kruder_studio-Oliver-Jiszda.ff0a76e9.jpg?auto=format&amp;w=700\"> <!-- ngIf: block.credit || block.caption --><figcaption class=\"figure__caption ng-scope\" ng-if=\"block.credit || block.caption\"> <!-- ngIf: block.caption --><span class=\"figure__caption__text ng-scope\" ng-if=\"block.caption\" bind-compiled-html=\"block.caption|inlinemarkdown\"><span class=\"ng-scope\">Peter Kruder</span></span><!-- end ngIf: block.caption --> <!-- ngIf: block.credit --><span class=\"figure__caption__credit ng-scope\" ng-if=\"block.credit\" bind-compiled-html=\"block.credit|inlinemarkdown\"><span class=\"ng-scope\">Oliver Jiszda</span></span><!-- end ngIf: block.credit --> </figcaption><!-- end ngIf: block.credit || block.caption --> </figure></div><div rbma-text-block=\"\" id=\"body-1\" block=\"block\" class=\"block block-text style-normal ng-scope ng-isolate-scope\" ng-class=\"paramsClasses\"><div bind-compiled-html=\"block.text | markdown\"><p class=\"ng-scope\">Falco, Austria’s most successful musical export and the face of Vienna’s music scene in the 1980s, would have celebrated his 60th birthday this February. In memory of the new wave icon and Austrian rap pioneer, Red Bull Music Academy is hosting a special Bass Camp in Falco’s hometown, Vienna. Under the banner of <a href=\"https://www.redbullmusicacademy.com/events/junge-roemer-vienna\" target=\"_blank\"><em>Junge Roemer</em></a> (the title of Falco’s second album), his work will be illuminated, animated, remixed and – above all – celebrated live on stage. (To find out more about the events, click <a href=\"https://www.redbullmusicacademy.com/events/junge-roemer-vienna\" target=\"_blank\">here</a>.) </p>\n\n<p class=\"ng-scope\">In this interview, another well-known Austrian musician – Peter Kruder – discusses the importance of Falco. </p>\n\n<p class=\"text-question ng-scope\">When Falco was at the peak of his career with his hit “Rock Me Amadeus” you were a teenager and had just started your first band, The Moreaus. Did you think Falco was cool at the time?</p>\n\n<p class=\"ng-scope\">By that point he was already beyond cool or uncool. He was a global star. I had complete respect for that. My band actually appeared in his music video “Wiener Blut” – wearing outfits made of plastic bags from Billa [an Austrian supermarket].</p></div></div><div rbma-video-block=\"\" id=\"body-2\" block=\"block\" class=\"block block-video alignment-center ng-scope ng-isolate-scope\" ng-class=\"paramsClasses\"><!-- ngIf: videoID && !withOptions --><div class=\"video-frame ng-scope\" ng-if=\"videoID &amp;&amp; !withOptions\"> <!-- ngIf: !showPoster || !block.poster --> <div ng-init=\"showPoster = true\" ng-click=\"showPoster=false\"> <!-- ngIf: showPoster && block.poster --><div class=\"video-frame__poster has-video-play-button ng-scope\" ng-if=\"showPoster &amp;&amp; block.poster\"> <div class=\"fill-container ng-isolate-scope\" background-image=\"true\" rbma-image=\"block.poster\" style=\"background-image: url(&quot;https://media.redbullmusicacademy.com/assets/Screen%20Shot%202017-01-16%20at%209.16.51%20PM.84ff337d.png?auto=format&amp;w=700&quot;);\"></div> </div><!-- end ngIf: showPoster && block.poster --> </div> </div><!-- end ngIf: videoID && !withOptions --> <div class=\"figure__caption\" bind-compiled-html=\"block.video.caption|inlinemarkdown\"><span class=\"ng-scope\">Falco - Wiener Blut</span></div> <!-- ngIf: withOptions --></div><div rbma-text-block=\"\" id=\"body-3\" block=\"block\" class=\"block block-text style-normal ng-scope ng-isolate-scope\" ng-class=\"paramsClasses\"><div bind-compiled-html=\"block.text | markdown\"><p class=\"text-question ng-scope\">So did you meet Falco for the first time in 1988?</p>\n\n<p class=\"ng-scope\">Unfortunately the video shoot happened without me. I was working as a hairdresser at the time and I couldn’t get the day off. </p>\n\n<p class=\"text-question ng-scope\">How was Falco able to break America with a German-language song? That’s a feat that no one had managed before, and no one has since.</p>\n\n<p class=\"ng-scope\">He was a very good at copying. That was his great strength.</p>\n\n<p class=\"text-question ng-scope\">You’ll have to elaborate.</p>\n\n<p class=\"ng-scope\">Falco studied the first wave of hip-hop in the US very closely. He borrowed a lot from the style of the early rappers. Just like he did from <span class=\"links-to-collection-page info-box ng-isolate-scope\" ng-class=\"{'is-expanded': expanded}\" href=\"/david-bowie\" links-to-collection-page=\"\" rbma-lazy-link=\"\" slug=\"david-bowie\" pagetype=\"collection\"> <span class=\"info-box__trigger text-underline\" ng-click=\"toggleBox($event)\" ng-transclude=\"\"><span class=\"ng-scope\">David Bowie</span></span> <span class=\"info-box__box bg-color-body text-color-secondary type-sans-serif\"> <a ui-sref=\"collection({slug: slug})\" class=\"info-box__box__title ng-binding\" href=\"/david-bowie\"></a> <div class=\"info-box__box__description ng-binding\"></div> <div class=\"info-box__box__stories\"> <!-- ngRepeat: page in pages --> </div> <a ui-sref=\"collection({slug: slug})\" class=\"info-box__box__link\" href=\"/david-bowie\">View all</a> </span> </span>. </p></div></div><div rbma-quote-block=\"\" id=\"body-4\" block=\"block\" class=\"block block-quote size-medium alignment-left ng-scope ng-isolate-scope\" ng-class=\"paramsClasses\"><blockquote> <div ng-bind-html=\"block.text | markdown\" class=\"ng-binding\"><p>He stood for this typical Viennese way of being: oscillating between depression and megalomania.</p></div> <!-- ngIf: block.source --> </blockquote></div><div rbma-text-block=\"\" id=\"body-5\" block=\"block\" class=\"block block-text style-normal ng-scope ng-isolate-scope\" ng-class=\"paramsClasses\"><div bind-compiled-html=\"block.text | markdown\"><p class=\"text-question ng-scope\">But simply copying others is hardly a strategy for a global career, is it?</p>\n\n<p class=\"ng-scope\">What set him apart was the way he transferred elements from the wider world of pop into his own world. He took the New York pimp and created the Vienna <em>Strizzi</em>. He did it with such intelligence and humor that everyone bought into it. For those in the know, it was because they understood the references. For those who weren’t, it was because he was the first guy who brought hip-hop into their world. </p>\n\n<p class=\"text-question ng-scope\">Falco once said: “I’m a non-conformist in a conformist business.” Do you know that feeling?</p>\n\n<p class=\"ng-scope\">Yes, absolutely. I mean, we never signed to a major label during our most successful period, despite numerous offers. We hardly gave any interviews back then either... </p>\n\n<p class=\"text-question ng-scope\">... And you even turned down the chance to remix David Bowie.</p>\n\n<p class=\"ng-scope\">We simply didn’t like the song. Looking back on it, this default mode of turning things down was very important for our career. Many of our underground peers were seduced by the industry – and they soon discovered that compromising would only bring them short-term success. We always had an aversion to how the whole industry worked. Just like Falco did. When MTV wanted to do an interview with him, apparently he said: “Fine, they can come to me.” I thought that was extremely cool. He stood for this typical Viennese way of being: oscillating between depression and megalomania.</p></div></div><div rbma-text-block=\"\" id=\"body-6\" block=\"block\" class=\"block block-text style-normal ng-scope ng-isolate-scope\" ng-class=\"paramsClasses\"><div bind-compiled-html=\"block.text | markdown\"><p class=\"text-question ng-scope\">Does saying “no” get you places outside of the music industry? </p>\n\n<p class=\"ng-scope\">In every field it’s important to not always follow the advice of the self-appointed experts. Because they always advise you to take the safe route. If you want success in the long term, you have to take risks. If there weren’t any lunatics breaking all the rules, there’d be no progress. With us this was clear right from the start. Lots of people told us we should work with singers, because supposedly there was no big market for instrumental music. </p>\n\n<p class=\"text-question ng-scope\">Have you ever met Falco in person?</p>\n\n<p class=\"ng-scope\">Yes. Around a year before his accident he invited me and Richard [Dorfmeister]  to his house in Gars am Kamp. To talk about collaborating on a project.</p>\n\n<p class=\"text-question ng-scope\">Did anything come of it?</p>\n\n<p class=\"ng-scope\">Unfortunately not. But we spent five hours talking with him. He was funny, he made fun of himself: “Guys, if we’d been sitting here three years ago, by now we’d have snorted a line that stretches from Vienna to Salzburg.” He gave us some career tips, too.</p>\n\n<p class=\"text-question ng-scope\">Such as?</p>\n\n<p class=\"ng-scope\">Like this one: “Fellas, once you’ve made your first million, get straight out of Austria!” For tax purposes, of course. I think this turned out to be a costly strategy for him.</p>\n\n<p class=\"text-question ng-scope\">But you didn’t take his advice.</p>\n\n<p class=\"ng-scope\">No, I like living in Austria, and I feel obligated to pay my dues. Even though the tax rate is very high here in Austria. </p></div></div><div rbma-text-block=\"\" id=\"body-7\" block=\"block\" class=\"block block-text style-normal ng-scope ng-isolate-scope\" ng-class=\"paramsClasses\"><div bind-compiled-html=\"block.text | markdown\"><p class=\"text-question ng-scope\">Wouldn’t it have been a better overall career decision to go abroad?</p>\n\n<p class=\"ng-scope\">No. Lots of people go abroad because their career isn’t taking off. But if you’re going to have an international career, it’s extremely important to develop your own style – before you leave your home behind. Falco’s stage presence was unique from the start. When he was on stage with Drahdiwaberl [anarcho-punk band in which Falco played bass around 1980] he wore a suit – with the plastic cover from the dry cleaners left on to protect it from the blood spatter on stage. By the time his international career really took off, he knew exactly who he was. He’d been working on his artist persona for years. </p>\n\n<p class=\"text-question ng-scope\">For the RBMA Falco-themed Bass Camp “Junge Roemer” you’ll be reworking some Falco songs. How did you decide which ones to work on?</p>\n\n<p class=\"ng-scope\">I’d like to tackle his weakest songs. As much as I love Falco, a few of his releases don’t quite sound perfect, most likely because he was under time pressure from the record label. So I want to see if these songs can be made to shine in a new light. Of course you could also choose to revisit his greatest hits, but then you really need to pull off something special – otherwise you’re not doing anybody any favors.</p></div></div></div> <div class=\"body text-layout--center\"> <div class=\"meta meta--story mw-l is-centered--h\"> <div class=\"fl pr-l\"></div> <!-- ngIf: doc.firstPublished || doc.authors.length --><p class=\"oh pt-xs ng-scope\" ng-if=\"doc.firstPublished || doc.authors.length\"> <!-- ngIf: doc.authors.length --><span class=\"meta__author ng-scope\" ng-if=\"doc.authors.length\">By <author-link authors=\"doc.authors\" class=\"ng-isolate-scope\"><!-- ngRepeat: author in authors --><span ng-repeat=\"author in authors\" class=\"ng-scope\"><!-- ngIf: authors.length > 2 && !$first --> <!-- ngIf: authors.length > 1 && $last --> <!-- ngIf: author.type == 'document' --><a class=\"underlined ng-scope ng-isolate-scope\" ng-if=\"author.type == 'document'\" rbma-lazy-title=\"\" slug=\"author.document.typeSlug.split(':')[1]\" pagetype=\"'author'\" href=\"/author/florian-obkircher\">Florian Obkircher</a><!-- end ngIf: author.type == 'document' --><!-- ngIf: author.type == 'name' --></span><!-- end ngRepeat: author in authors --></author-link></span><!-- end ngIf: doc.authors.length --> <!-- ngIf: doc.firstPublished --><span class=\"meta__date ng-binding ng-scope\" ng-if=\"doc.firstPublished\"> <!-- ngIf: doc.authors.length --><span ng-if=\"doc.authors.length\" class=\"ng-scope\">on </span><!-- end ngIf: doc.authors.length --> January 17, 2017 </span><!-- end ngIf: doc.firstPublished --> </p><!-- end ngIf: doc.firstPublished || doc.authors.length --> </div> </div> </div> </article> <structured-story-data><div ng-bind-html=\"trustedHtml\" class=\"ng-binding\"><script type=\"application/ld+json\">\n  {\n    \"@context\": \"https://schema.org\",\n    \"@type\": \"Article\",\n    \"headline\": \"Peter Kruder on Falco | Red Bull Music Academy Daily\",\n    \"image\": \"https://media.redbullmusicacademy.com/assets/kruder_studio-Oliver-Jiszda.0b806353.jpg?auto=format&w=800\",\n    \"datePublished\": \"2017-01-17T00:00:00Z\",\n    \"description\": \"The producer explains how Falco’s career inspired his own – and why Falco advised him to leave Austria.\"\n  }\n  </script></div></structured-story-data> </div></div>  <!-- ngIf: isPreview --> </div> <!-- ngIf: doc.additionalMarkup --></div> <notification><!-- ngIf: !waitingForScroll && !notification.dismissed && notification.data.showNotification --> <!-- ngIf: notification.sitsInline --></notification> <!--[if lt IE 9]>\n    <script src=\"scripts/oldieshim.16d1f762019.js\"></script>\n    <![endif]--> <script src=\"scripts/\"></script> <script src=\"scripts/\"></script> <script src=\"undefined?forceLang=en&amp;linkColor=999&amp;bgColor=000\"></script>  ","slug":"/2017/01/falco-peter-kruder-interview","metaImage":"kruder_studio-Oliver-Jiszda.0b806353.jpg","description":"The producer explains how Falco’s career inspired his own – and why Falco advised him to leave Austria.","relatedDocuments":[{"title":"The Beginnings of Falco","teaserTitle":"The Beginnings of Falco","teaserSubtitle":null,"teaserImage":{"id":"01_Wien du tote Stadt.5f36a880.jpg"},"slug":["becoming-falco"],"date":"2017-01-17T05:01:25.135Z","type":"story","firstPublished":"2017-01-17T00:00:00Z"},{"title":"Junge Roemer: Eine Woche für Falco","teaserTitle":null,"teaserSubtitle":null,"teaserImage":null,"slug":["junge-roemer-vienna"],"date":"2016-12-07T13:22:35.949Z","type":"event","firstPublished":"2016-12-09T14:18:44.442Z"}],"data":{"videos":[{"schema":"video","video":{"url":"https://www.youtube.com/watch?v=OMrwcix41sY","service":"youtube","id":"OMrwcix41sY","caption":"Falco - Wiener Blut"},"poster":{"id":"Screen Shot 2017-01-16 at 9.16.51 PM.84ff337d.png","size":[900,646],"mimetype":"image/png"},"blockN":2}],"transcripts":null,"video":null},"pageStyle":{"primaryTypeface":null,"secondaryTypeface":null,"bodyTypeface":null,"primaryColor":null,"bodyColor":null,"secondaryColor":null}}},"pageContext":{"pageTitle":"Peter Kruder on Falco","slug":"/2017/01/falco-peter-kruder-interview","id":"8afe62aa1bd9bc653feeba613d51f39a"}},
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